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The white papers in this library offer our view on emerging practices and principles in the industry, as a starting point for further thought.
Generation Now, The Impact Of The Millennial HCP On Our World
#LXAcademy, #LYNXLife, creativity, Development, digital, Doctors, HCP, Healthcare professional, innovation, Millennial, technology,
Personalized medicine: It’s time to get creative
biological markers, Data, Development, Digital Health, EMR, future, genome project, healthcare, innovation, patient care, Personalized medicine, prevention plan, targeting drugs, tech, technology, wearables,
Interpreting the Future of Healthcare
cognitive, computing, Customer experience, Data, digital, healthcare, IBM Watson, impact, Information, monitoring, technologies, technology, tools,
Connected Health
Connected, healthcare, Healthcare Communications, Insights, Opportunities, Pharma, Strategy, Targeted, Wearable technology, wearables,
Smiles That Save Lives
#patientfocus, Good pharma, Goodpharma, health, Healthcare Communications, patient journey, patient wellbeing,
Remapping the market: Does pharma’s global model need a shake up?
CLM, Closed Loop Marketing, Communications, countries, digital, Global, Good pharma, healthcare, innovation, Language, Localisation, Marketing, Pharma, Platforms, Strategy, Translation,
Thinking healthcare wearable strategy: Function over fashion
activity tracker, analytics, Big Data, healthcare, innovation, mobile, sensors, small data, Strategy, Wearable technology,
UX: Pushing the right buttons
compliance, digital, Function, Havas Lynx, Strategy, User centred design, user experience, UX,
Designing Human Experiences
Communications, compliance, creativity, design, digital, Havas Lynx, Process, Strategy, User centred design, user experience, UX,
Good Pharma: Better for patients, better for business
Ben Goldacre, Ethics, Good business, Good pharma, Healthcare Communications, Patient, Pharma ethics, pharmaceutical, social media, Who cares wins,