Every year we invest our expertise into researching an emergent trend, development, or unmet need in healthcare. We do this as a call to arms in the industry, to create a community of like-minded individuals to collaborate with us to drive better healthcare for patients, carers and healthcare professionals alike. Our award-winning thought leadership campaigns have been critically acclaimed by leading organisations including The Guardian, Financial Times, Harvard University and Manchester Business School to name a few.
Patient Centricity on Trial
Today, 40 million patients are needed for over 300,000 clinical trials, worldwide. Clinical trials are the lifeblood of medicine, yet they are struggling for numbers. And without effective recruitment, the cost of producing the next generation of drugs, soars. This year’s white paper explores how bringing the patient experience front and centre in clinical trials could revolutionise trial design, retention and recruitment – ultimately improving outcomes.