Thought Leadership

Every year we invest our expertise into researching an emergent trend, development, or unmet need in healthcare. We do this as a call to arms in the industry, to create a community of like-minded individuals to collaborate with us to drive better healthcare for patients, carers and healthcare professionals alike. Our award-winning thought leadership campaigns have been critically acclaimed by leading organisations including The Guardian, Financial Times, Harvard University and Manchester Business School to name a few.

Latest Campaign

Patient Centricity on Trial

Today, 40 million patients are needed for over 300,000 clinical trials, worldwide. Clinical trials are the lifeblood of medicine, yet they are struggling for numbers. And without effective recruitment, the cost of producing the next generation of drugs, soars. This year’s white paper explores how bringing the patient experience front and centre in clinical trials could revolutionise trial design, retention and recruitment – ultimately improving outcomes.

Thought Leadership
The white paper campaigns below are the results of months of extensive research, collaborations with global leaders who are shaping the fundamentals of healthcare, and a determined passion to deliver better outcomes for all.
In Search of the Invisible Army – the caregivers’ story

In Search of the Invisible Army – the caregivers’ story

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Generation Now, the impact of the millennial HCP on our world

Generation Now, the impact of the millennial HCP on our world

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Personalized Medicine

Personalized Medicine

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Interpreting the Future of Healthcare

Interpreting the Future of Healthcare

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Smiles That Save Lives

Smiles That Save Lives

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Remapping The Market

Remapping The Market

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Thinking Healthcare Wearables Strategy

Thinking Healthcare Wearables Strategy

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Pushing The Right Buttons

Pushing The Right Buttons

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Our Opportunity To Rethink The Health Experience

Our Opportunity To Rethink The Health Experience

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Social Media: A Health Hazard?

Social Media: A Health Hazard?

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