New treatments are fast becoming a lifeline to thousands of cancer patients.
For HCPs, there is new level of excitement and opportunity, but also unprecedented complexity and uncertainty.
For patients, there is renewed hope but the reality of the new cancer treatments are unrecognisable.
SWITCHED ONcology is the latest campaign from the award-winning Havas Lynx thought leadership portfolio. Through this campaign we seek to unite powerful insights to make the science mean something real.
#EndCancer / #LXAcademy