Missing Doctors

Employing local artists to relieve a national healthcare crisis

Rural hospitals in South Africa have a severe shortage of doctors. People are sick and suffering because of a chronic lack of healthcare. Africa Health Placements (AHP) is a not for profit organisation aiming to recruit doctors internationally, to fill these gaps. The company needed recruitment material to advertise a life-changing opportunity – both for the people in need of healthcare, and those providing it.

We partnered with Qubeka, a South African art studio specialising in traditional African beadwork. Hand-crafting the poster gave it an instantly recognisable African style. It shows an unfinished modern day medical scene, which just needed a doctor to be complete. The poster is made from 8,220 beads to represent the 8,220 people in South Africa that each doctor is currently responsible for.

Missing Doctors
Missing Doctors
Missing Doctors
Missing Doctors