Our Company

We are the leading global healthcare communications group and Cannes Lions Healthcare Agency of the Year 2018.

We are dedicated to changing the way the world does healthcare communications for the better. We are committed to bringing about change. Change informed by experience, driven by innovation and proven in delivery. We work alongside healthcare professionals, patients, carers, and pharmaceutical brands to overcome the complex challenges of modern healthcare. Our work blends strategic insight and deep scientific understanding with creativity and digital innovation, delivering healthcare campaigns and solutions that really make a difference to people’s lives.

Our heritage dates to 1986 and, whilst the world around us has changed, our values haven’t. #LYNXLife

Devoted to fresh thinking. Changing the way the world does healthcare communications for the better. Great talent, great ideas, great outcomes.

Services and capabilities

Havas Lynx Group is a fully serviced, integrated agency. Whether it’s market access or mobile development, public image or integrated campaigns, our weight of experience and global footprint afford us masters in every discipline. And yet our greatest asset is our understanding; of the sector, of our clients and of their audiences. Every challenge we face is unique. We see a brief as an opportunity to harness the forward thinking practices we develop through our industry partnerships and pioneering research. The outcomes are proven in delivery; building brands, developing relationships and improving lives. Learn more about our services and capabilities below.

Advertisement, promotional and sales materials

Advertisement, promotional and sales materials

We develop compelling materials that drive commercial success for our clients. Our 30+ years in the industry have provided a unique and extensive knowledge of healthcare audiences and their environments. Whether it be salesforce materials, eDetails, congress/symposium communications, advertisements or leave pieces, we start by considering how materials will be used, the user and their environments, so that we can create content and experiences that truly connect with the audience and stand out from the crowd.

Global campaign development

Global campaign development

We work with our clients to develop creative ideas that truly speak to the audience. Our award-winning strategic and creative teams uncover new insights that allow brands to connect with audiences, to communicate seamlessly across channels, to cut through the noise and to tell the stories that matter, in order to build meaningful relationships. See an example of how we have approached a global campaign.

Domestic, regional and global capabilities

Domestic, regional and global capabilities

We have extensive global regulatory knowledge, teamed with exceptional customer service and vast production talent. Our strategic planning, brand positioning and localisation teams deliver locally impactful campaigns while maintaining global brand objectives, in a cost-efficient and timely manner.

Brand strategy and positioning

Brand strategy and positioning

Brands are hugely important to all stakeholders within healthcare. The key is in creating and positioning them so that people feel a strong connection with them. We blend strategic expertise with deep customer insight to craft brands that really resonate with their audience – from their core positioning right through to their social media posts. Learn more about how we have worked with our clients to develop compelling brand experiences that are driving successful results.

Beach Dancer

Integrated multi-channel communications

The key to a successful integrated campaign is in developing a series of touchpoints that work together to deliver a cohesive brand experience. Our multi-channel expertise spans closed-loop marketing, eDetail aids, online, mobile, social, virtual and augmented reality and AI. See how we have developed integrated multi-channel communications which have successfully motivated the audience to take action.

The World vs MS

Patient support programmes

Patients are more switched on to their health than ever before, presenting a great opportunity for pharma and healthcare partners to connect them with high-quality information and supportive peer communities. Our award-winning patient support offering covers ‘around the pill’ care programmes, connected health pilots and prototypes, patient journey mapping and communications, and social media and community management. Learn more about an initiative that truly abandoned the pill and simply asked ‘how can we help?’

Switched Oncology

Capability building & education

We’ve been helping clients inform, inspire and activate their internal and external stakeholders for over 30 years. Our experience includes brand building programmes, education workshops, learning management systems, brand training, digital expertise sessions, and change management. Read more about how we SWITCHED ON the industry to new advances in oncology.

Medical communications

Medical communications

With a wealth of in-house academic expertise, we fuel the exchange of ideas between healthcare companies and the medical and scientific communities. We offer internal company disease and therapy area education, medical team capability and knowledge development, scientific symposia and meetings design and execution, and advisory board development and delivery. Learn more about how we changed national guidelines for EGFR mutation testing.

Pompe posts on instagram

Data, media and search

We work with each of our clients to create customised dashboards and reporting platforms based on unique objectives, needs, and infrastructure. As such, our data and analytics services comprise data strategy, pathway modelling, analytics and business intelligence, audience engagement scoring, perception and sentiment modelling, data aggregation and assembly, and programme and performance management dashboards. Learn how we have used data, media and search to re-inspire patients and empower HCPs.

Disease awareness and patient activation

Disease awareness and patient activation

The patient is at the heart of all of our campaigns. Our priority is to empower patients through timely information, education and support, to deliver better health outcomes. Our disease awareness campaigns challenge perceptions and engage the audience with supportive and evidence-based communications to change behaviours and stimulate action. Learn more about how we motivate and activate patients to seek the right advice and treatment for their health.

It is the creative idea that counts. It transcends technology, channels, and media. It is what grabs attention, changing behaviours and lives. We are committed to the brightest and most creative talent in the industry, and they in turn are committed to us. See below a list of our achievements from the last 12 months.

Cannes Lions

4 wins + Cannes Lions Healthcare Agency of the Year 2018

PM Society Awards

23 wins

The Roses Creative Awards

7 wins

Creativepool

1 win

Creative Circle

1 win

Clio Awards

5 wins

LIA Awards

1 win

Eurobest

1 win

Havas Worldwide

We are proud to be part of the Havas family, one of the largest integrated marketing communications organisations in the world, made up of over 350 offices located in over 100 countries.

Their mission is simple: To be the world’s best company at creating meaningful connections between people and brands, through creativity, media and innovation.

Learn more about Havas Worldwide and access their latest news.