Havas Lynx is celebrating yet another raft of award wins following last night’s prestigious Roses Creative Awards.
The Manchester based healthcare agency collected a total of six gongs – including an incredible four Golds for its innovative Sun Safety On Site poster campaign for Cancer Research and HSS Hire.
The agency also picked up two Bronze awards for its Change the Face of HIV campaign for ViiV Healthcare, and for its thought-provoking BIRTH campaign for The Royal Exchange. The big wins placed Havas Lynx among the top six most awarded agencies of the night.
The Roses Creative Awards, organised by The Drum, celebrates exceptional creative talent within the UK advertising industry, providing a platform to shine outside of London. Big or small, old or new, any agency can enter if their office, or their client’s office, is based outside of the M25.
Havas Lynx’s latest wins bring the agency’s total number of awards to 15 at The Roses, now in its sixth year, with this year’s Sun Safety On Site campaign the agency’s stand-out winner deservedly out-shining stiff competition from other leading agencies.
Designed to raise awareness of the risks of skin cancer to construction workers who are exposed to high levels of UVA rays, Havas Lynx’s unique and powerful Sun Safety On Site poster campaign featured the world’s first light reactive poster campaign to warn of the dangers of skin cancer and the need to stay protected in the sun. The striking poster utilised for the first time specialist light reactive ink technology.
Havas Lynx’s creative team produced a stark graphic of an apparently featureless, colourless face in a hard hat – but which, when exposed to ultraviolet light, dramatically morphs into grim “life” as a skull in a shock of vibrant colour.
Tom Richards, Havas Lynx CCO, said:
“We’re incredibly proud of our achievements in this year’s Roses Awards, seeing 5 diverse campaigns recognized by the judges and finishing in the top 3 in the Gold.
“As a specialist in the niche healthcare sector, Havas Lynx has chosen a very specific creative path, yet we’re never afraid to put ourselves out there against the best consumer agencies.
“Four Golds and two Bronzes at one of the most prestigious awards in the UK? Not bad for a pharma agency.”
Havas Lynx’s awards comprised of:
|DIGITAL: Online Video/ Film/ Viral Advert||Change the face of HIV BRONZE|
|DIGITAL: Online Video/ Film/ Viral Advert||B!RTH BRONZE|
|DESIGN: Poster||Sun Safety On Site GOLD|
|OUTDOOR: 6, 4 or Smaller Sheet Poster||Sun Safety On Site GOLD|
|MISC: Ambient Media/Stunts||Sun Safety On Site GOLD|
|MISC: Most Creative use of Media||Sun Safety On Site GOLD|