Barely a week after collecting four Golds and two Bronzes at the prestigious Roses Creative Awards, Havas Lynx is today celebrating two more glorious gongs, presented last night at the Creative Circle Awards, held at London’s Round House.
The Manchester based healthcare agency scooped two Bronze awards, one for its memorable B!RTH stunt devised for the Royal Exchange Theatre (Best Use of Ambient/Guerilla), and the second for its innovative Sun Safety On Site poster campaign for HSS Hire and Cancer Research (Innovative Use of Out Of Home).
The Creative Circle is the longest running advertising awards body in the UK, attracting the crème de la crème of agencies and in-house creatives nation-wide. This year’s judging line up was split across six categories: Film, Film Craft, Digital, Direct & Experiential, Design & Craft, and Press, Outdoor & Radio.
Last night’s Bronze wins take Havas Lynx’s extraordinary Sun Safety on Site poster campaign to a total of five Gold and two Bronze wins this year; the campaign collected four Golds at the Roses Creative Awards and a Gold at the Pharmaceutical Marketing Awards in February.
Designed to raise awareness of the risks of skin cancer to construction workers who are exposed to high levels of UVA rays, Havas Lynx’s powerful Sun Safety On Site poster campaign featured the world’s first light reactive poster campaign to warn of the dangers of skin cancer and the need to stay protected in the sun. The striking poster utilised for the first-time specialist light reactive ink technology.
Havas Lynx’s creative team produced a graphic of an apparently featureless, colourless face in a hard hat – but which, when exposed to ultraviolet light, dramatically morphs into grim “life” as a skull in a shock of vibrant colour.
The agency’s striking BiRTH campaign stunt was devised as part of its support of the Royal Exchange’s International B!RTH Festival in October 2016. Emblazoned on a 20 ft metal fencing panel along the city’s busiest thoroughfare, Market Street, were 3000 postnatal hospital wristbands tied to the fencing to form the shape of a number: 3254.
Each of the tiny wristbands bore the name of a fictional child – a familiar, but heartbreakingly poignant illustration of antenatal death. A small sign at the base of the artwork revealed that this was the annual number of stillborn births in England and Wales – a shocking figure which represents amongst the highest stillborn rates in Europe. The stunt was designed to ignite interest in the wider B!RTH debate, which explored the attitudes, inequalities and politics which affect lives.
Tom Richards, Havas Lynx CCO, said:
“We’re delighted to have been recognised at the Creative Circle Awards, which have for many years attracted the UK’s leading agencies and a massive spectrum of clients and industries.
“Once again, we’ve proved we can hold our own against the biggest and best consumer agencies, just doing what we do and what we absolutely love, which is healthcare.
“It’s a niche area of expertise, but we take a great pride in delivering bold, highly creative and powerful campaigns which resonate with both healthcare professionals and consumers.”