24th May 2018
Creative healthcare agency, Havas Lynx, won five fabulous gongs at the annual Roses Creative Awards, held at Manchester’s Midland Hotel.
The specialist healthcare agency were up against some of the UK’s biggest consumer agencies, and successfully received Gold in the category of Best Press Campaign for its simple but impactful work to raise awareness of the Barnabus ReNu up-cycling homelessness initiative.
They also scooped Silver in the category of Best Recruitment or Trade Advert, and Bronze for Best Direct Mail campaign, for its quirky, interactive ‘Keeping our creatives in check’ recruitment campaign, designed to attract specialist medical writers to the agency.
In the Best Radio Campaign category, Havas Lynx won a bronze award for its memorable Ask for Clear campaign for client, Novartis. Designed to spread awareness of treatments developed to clear up the chronic skin condition, psoriasis, the campaign captured the joy of achieving clear skin, featuring a naked beekeeper, a naked Morris dancer and a life drawing model. The ‘Ask for Clear’ campaign generated 270,000 site visitors over the 6 weeks it ran.
The Roses Creative Awards, organised by The Drum, celebrates exceptional creative talent within the UK advertising industry, providing a platform to shine outside of London. Big or small, old or new, any agency can enter if their office, or their client’s office, is based outside of the M25.
Havas Lynx’s latest wins bring the agency’s total number of awards to 20 at The Roses, now in its seventh year.
Tom Richards, Havas Lynx CCO, said:
“To win at The Roses Awards is a great achievement and we’re so proud to see our campaigns sitting alongside some of the UKs largest consumer agencies, outside of London.
“Once again, we have been able to prove the power of creativity within healthcare and we can only thank our clients for giving us the opportunity to show how creativity can play a part in improving the lives of others and bettering healthcare solutions.”