11th May 2018
Global creative agency, Havas Lynx, has scooped four top gongs at the Creativepool Annual 2018. Winners were revealed in a momentous night at Banking Hall, London on Thursday 10th May, with over 2,000 entries submitted.
Making its debut at the revered awards, the Havas Lynx team picked up the coveted People’s Choice award for Best Agency To Work For, voted for by thousands of Creativepool members internationally.
Its bold and innovative Sun Safety on Site poster campaign for HSS Hire and Cancer Research UK, snapped up both the People’s Choice and Bronze awards in the category of OOH (Out of Home). Designed to raise awareness of the risks of skin cancer to construction workers on building sites, the powerful poster campaign featured the world’s first light reactive poster to warn of the dangers of skin cancer.
The memorable HIV Has Changed campaign collected the People’s Choice award for Best Typography, thanks to a powerful pop up plant installation staged in central Manchester. The striking botanical installation was devised to help raise awareness of “HIV Has Changed” – a national HIV awareness campaign developed by specialist HIV pharmaceutical company, ViiV Healthcare.
Now in is fifth year, the Creativepool Annual showcase and celebrate an elite collection of the best and brightest campaigns, brands, agencies, influencers, and newcomers from around the world.
Unique in its approach, entries are judged by an international panel of judges including some of the biggest names in the industry as well as representatives from global brands.
Winners’ work is published in the yearly Creativepool Annual, which last year reached out to over 500,000 creative industry professionals, including 15,000 printed Annuals that were distributed across the globe and on the desks of CMOs and the world’s best agencies.
Tom Richards, Havas Lynx CCO, said:
“We’re incredibly proud to be recognised at the Creativepool Annual, especially as this was our first year there.
“As a specialist in the niche healthcare sector, Havas Lynx firmly nails its colours to the mast within our industry, but we’re never afraid to put ourselves out there against the biggest and best consumer campaigns and agencies in the world.
“We’re inspired by our clients’ extraordinary medical innovations and feel privileged to work in partnership with them to promote better healthcare outcomes.
“To also win the people’s choice award for Best Agency to Work For is a huge achievement for us as we pride ourselves on creating the best possible working environment through our programme #LYNXLife.”