Leading healthcare communications agency, Havas Lynx, has celebrated an unprecedented number of big wins at the prestigious Pharmaceutical Marketing Awards (PM Society Awards). The Manchester based agency collected a total of five golds, four of which were won for its innovative “Change the face of HIV” campaign for Viiv healthcare. This year’s awards sweep of gold, silver and bronze takes the agencies total to an incredible 36 PM Society wins in the past six years.
Competition this year was tougher than ever, with entries from a total of 51 agencies and 83 in-house creative teams. Havas Lynx’s record-breaking ten accolades were achieved in recognition of its innovative work across a variety of therapy areas and categories.
The PM Society Awards are widely regarded amongst the most esteemed in the pharmaceutical healthcare sector, and is the biggest annual gathering in the industry. They are unique among healthcare creative awards in that they include categories judged by healthcare professionals – the targets of the work (TARGET) – as well as a creative panel from the industry (CRAFT).
Havas Lynx’s gold awards comprised of:
Best primary care advertisement – Change the face of HIV for Viiv healthcare (TARGET)
Best advertisement campaign – Change the face of HIV for Viiv healthcare (CRAFT)
Disease awareness – Sun safety on site for HSS Hire supported by Cancer Research UK (CRAFT)
Best Primary Care Campaign – Change the face of HIV for Viiv healthcare (CRAFT)
Best Film – Change the face of HIV for Viiv healthcare (CRAFT)
Dave Hunt, Havas Lynx CEO, said:
“We’re incredibly proud to have smashed our own awards record and been recognised at the PM Society Awards, despite incredibly tough competition.
“Our strategy to invest heavily in our creative capabilities over the past few years has really paid dividends and we now have a studio team of over 75, and a total of eight hugely talented Creative Directors. This month we’re delighted to be welcoming Tim Jones to the team, a truly stand-out, multi-award winning Creative Director, who brings with him a wealth of experience in consumer and HCP campaigns.
“As an agency we are constantly evolving, and we are dedicated to creating profound work that has real impact. These awards are recognition of that and testament to our hard work. It’s real a privilege to work closely with our clients, whose ground-breaking work inspires us on a daily basis.”