A proud night for leading global healthcare communications group Havas Lynx

News

Havas Lynx and its sister agencies, Havas Life Manchester and H4B Manchester, had a brilliant time once again at the prestigious PM Society Awards. The group collected an impressive 4 awards, taking their total to an incredible 26 PM Society wins in the past five years alone.

The Havas Lynx group were delighted to be awarded a gold, 2 silvers and a bronze for their work across a variety of therapy areas and categories.

The PM Society Awards are widely regarded amongst the most esteemed in the sector, and is the biggest annual gathering in the industry. 2016 marks a special year for both the awards and the Havas Lynx group as they both celebrate their 30th year in business.

Havas Lynx celebrated a second win for its captivating training tool, AvatarZ, for AstraZeneca Japan. Winning silver in the Corporate Communications category, this is the second award Lynx has won for the unique training tool which has revolutionised sales force engagement and learning in Japan.

Havas Lynx were also awarded gold in the ‘House Promotion’ category for its 2015 campaign ‘Smiles That Save Lives’, a multi-channel campaign that outlines the vital importance of subjective wellbeing when designing and implementing healthcare communications that truly make a difference.

Havas Lynx CEO David Hunt commented: “We are absolutely delighted to have been awarded gold in this category. ‘Smiles That Save Lives’ is a campaign that we hold very close to our hearts and is a reflection of our deep rooted principles. We invested heavily researching this campaign to form an insightful and honest look at the patient journey. ‘Smiles That Save Lives’ highlights the vital importance of our role in healthcare communications, and how we have the potential to not only improve outcomes for brands, but also that of patients, carers and HCPS. This campaign was far more than ‘house promotion’ for us, it was a call to arms for our industry to help change lives for the better.”

You can read the ‘Smiles that Save Lives’ white paper here, and watch the supporting interviews and presentations on the Havas Lynx YouTube channel.

H4B Manchester, who have just entered into their second year, were proud to be nominated in two categories for their work on INVOKANA® for Janssen, and ecstatic to bring home a bronze for their INVOKANA® ‘Change the Conversation’ Primary Care Campaign. This memorable, integrated multi-channel campaign aims to closer align the priorities of GPs and people whose lives are affected by type 2 diabetes, by facilitating and empowering them to have more valuable and personalised conversations.

The third agency from the group to celebrate success was Havas Life Manchester, who specialise in connecting brands with people using creativity, media and technology. The agency won silver in the animation category with their film ‘A day in the life of Jake’ for Eli Lilly. The unique animation is the collaborative work of the entire cross-functional team and takes a deep dive into the thought process of a teenager caught in the grip of ADHD, showing HCPs how important it is that the right treatment is given early on. It’s an incredible recognition for an agency less than a year old.

David Whittingham, Managing Partner of Havas Lynx, said: “We are delighted. It’s a fantastic start to our 30th year in industry and we are thrilled to have been recognised once again at the PM Society Awards. At Lynx, we are blessed with great people and great client partners who are passionate about producing campaigns that make a real difference. These awards are a reflection of our commitment to creative innovation in healthcare. A huge congratulations to all involved.”

Tom Richards, Chief Creative Officer of Havas Lynx remarked: “To be nominated for 5 awards, and to win 4, is proof of our commitment to creating bold, unique and challenging campaigns for our clients. Great creativity has the power to define healthcare and improve lives, and it’s great to be acknowledged for our work which is doing just that.”