Media Means Business
COVID-19 has left us more reliant on media than ever – both the pharma industry and society as a whole. Our new white paper provides a blueprint for pharma brands to inject meaning into their media.
Meaningful media experiences are made by connecting with the right people, in the contexts where they spend their time, with content that drives impact. If a campaign does this, it will position a brand as trusting, engaging and influential, and deliver measurable performance.
Like so many others, the job of the pharma sales rep has been dramatically affected by the outbreak of COVID-19. A role built on interpersonal relations had its foremost tool – face-to-face meetings – rendered impossible in an instant. Sales forces have been admirably quick to adapt, but the situation accentuates an issue that many in the industry will already be aware of. A sales force cannot do it all – a successful pharma brand needs a clear purpose, strategy, meaningful creative idea, and an effective media plan.